Open Source Alternatives to FullStory

A product analytics platform that captures and analyzes user behavior to identify friction and improve digital experiences. The software provides session replay, heatmaps, and behavioral data to help teams understand how users interact with websites and mobile applications. It includes capabilities for identifying conversion bottlenecks, analyzing user journeys, and deploying in-product guides and surveys to gather contextual feedback. The platform is used by retail, financial services, and SaaS companies to optimize both customer and employee workflows. Deployment is handled via a capture mechanism that records interactions for analysis within the platform, allowing teams to turn behavioral data into a strategic asset for faster decision making. The system also offers data activation to personalize experiences across digital touchpoints based on real-time behavioral signals.

Whether you want to cut software costs or escape vendor lock-in, these open source alternatives to FullStory give you an option you fully own. You can self-host them, so your data stays on infrastructure you control. This page lists 1 open source alternative to FullStory. The most popular is OpenReplay. It uses the AGPL-3.0 license and ships an official Docker image.