Open Source Alternatives to Google Analytics 4

A web analytics service that tracks how users find and interact with websites. The software collects data on traffic sources, user behavior, and conversions to help businesses improve site performance and marketing strategies. It utilizes event-based tracking to record specific actions such as clicks, scrolls, and video plays. The product is available as a free version for small to medium businesses and a paid enterprise version for large organizations with high data volumes. It is deployed as a web service and integrates with tools like Google Ads and Search Console. The enterprise version provides higher data limits, extended data retention up to 50 months, and reduced data sampling for more accurate reporting. It is used by website owners to analyze organic keyword data and user engagement across different digital platforms.

Whether you want to cut software costs or escape vendor lock-in, these open source alternatives to Google Analytics 4 give you an option you fully own. You can self-host them, so your data stays on infrastructure you control. This page lists 1 open source alternative to Google Analytics 4. The most popular is Litlyx. It uses the Apache-2.0 license and ships an official Docker image.