Plausible

Plausible is an open-source, privacy-first web analytics tool. It provides website traffic insights without using cookies or storing personal data, making it compliant with GDPR, CCPA, and PECR. The software is available as a managed cloud service or as a self-hosted community edition for users who prefer to manage their own infrastructure.

Users deploy Plausible by adding a lightweight script to their website or by sending events directly to an API. The system aggregates anonymized statistics and presents them via a single-page dashboard that requires no training to navigate. It supports modern web frameworks and single-page applications out of the box, including those using pushState or hash-based routing, ensuring that traffic is captured accurately across different technical setups.

Key features

• Cookie-free tracking that does not store personal data or IP addresses
• Single-page dashboard for viewing key metrics without custom reports
• Goal and conversion tracking for outbound links, forms, and file downloads
• Integration with Google Search Console for keyword data
• Real-time traffic monitoring and live insights
• Automated reporting delivered via email or Slack
• Public dashboard sharing via simple links
• Data export options via CSV and a stats API

The software is built using Elixir and Phoenix, utilizing PostgreSQL and ClickHouse for data storage. It is designed for website owners and teams who require traffic metrics but want to avoid the complexity and data collection practices of AdTech providers. The self-hosted community edition allows users to maintain full control over their data and access raw records directly from the ClickHouse database, whereas the cloud version provides a managed global CDN and automated backups.

Plausible is a lightweight, independent tool prioritizing user privacy and simplicity over granular individual tracking.