Open Source Web & Product Analytics Software
Web & Product Analytics software tracks website traffic, user behavior, and application events. These tools monitor conversion funnels, session replays, and server logs to identify how visitors interact with a digital product. This type of software serves developers and product managers who need to analyze user journeys without relying on external tracking services. Self-hosting these apps ensures that visitor anonymity and event logs remain on private infrastructure. This approach allows you to manage sensitive behavioral data according to specific privacy regulations and internal security standards.
This page lists 24 open source tools in the Web & Product Analytics category. The most popular are Umami, PostHog and Plausible. Most use the AGPL-3.0 or MIT license, and 22 offer an official Docker image.
Umami
A privacy focused web analytics tool that tracks website traffic and user behavior without compromising visitor anonymity.
PostHog
Track user behavior and analyze product data through event tracking, session replays, and feature flags.
Plausible
Track website traffic and conversions with a privacy focused tool that avoids cookies and personal data.
Dub Links
A link attribution platform for creating short links, tracking conversions, and managing affiliate programs with analytics.
Matomo
A self hosted web analytics platform for tracking website traffic and user behavior with full data ownership.
GoAccess
Analyze web server logs in real time through a terminal interface or a live HTML dashboard.
Rybbit
Track website traffic and user behavior with cookieless analytics, session replays, and detailed retention funnels.
OpenReplay
A self-hosted session replay and product analytics suite for troubleshooting web application issues and monitoring performance.
GrowthBook
Manage feature flags and run A/B tests using a warehouse native approach to product analytics and experimentation.
Fathom Lite
A self hosted website analytics platform that tracks visitor metrics without requiring a paid subscription service.
Sink
A serverless link shortener that provides URL compression, visitor analytics, and customizable slugs via Cloudflare infrastructure.
OpenPanel
Track web traffic, custom events, and user behavior with a privacy focused, self hosted analytics platform.
Countly
A privacy focused analytics and customer engagement platform for tracking user behavior across mobile, web, and desktop.
GoatCounter
Privacy-focused web analytics that tracks unique visits without using cookies or collecting personal identifiers.
OpenWebAnalytics
Track website visitors, pageviews, and e-commerce transactions while maintaining full ownership of the collected user data.
Vince
A privacy focused web analytics tool for self hosting that tracks visitors without using cookies.
Aptabase
Privacy focused analytics for mobile, desktop, and web applications that tracks usage without using unique identifiers.
Litlyx
Track user behavior, custom events, and visitor metrics in real time using a cookie free approach.
Trench
Track and query large volumes of events in real time using Apache Kafka and ClickHouse.
Databuddy
A privacy focused analytics platform for tracking user behavior and conversions through a self hosted server.
Swetrix
Collect privacy‑first web analytics with real‑time dashboards, error tracking, performance metrics and session replays.
Offen Fair Web Analytics
A self-hosted web analytics tool focused on data minimization and user-controlled opt-in data collection.
Medama Analytics
Self-hostable and cookie-free website analytics providing real-time monitoring and privacy-focused user interaction metrics for websites.
Vemetric
A privacy focused analytics platform for tracking user journeys and behavior across websites and product subdomains.
Join our newsletter to get shiny new open source software delivered to your inbox. Unsubscribe anytime.